Adding another OTT option to the mix, Comcast will soon start to offer content from National Public Radio on its X1 set-top box platform.
Comcast, in the "coming weeks," plans to offer a TV-optimized version of the NPR One app, along with its mix of local and national news and podcasts, to X1 customers. About 60% of Comcast’s 21.3 million residential video subs are on X1.
The app via X1 will be available for free, though users have the option to login and create accounts (also free) that can personalize the experience.
As part of the integration, customers can use the X1 voice remote to launch the NPR One app (by saying “NPR” or “NPR One”), and NPR content will also be searchable and integrated with the X1 VOD menus, appearing along with other related content. Comcast said customers can also access content from their local NPR Member Station via the NPR One app on X1.
Further out, X1 customers will also be able to find specific NPR programs or podcasts by name or topic by saying, for example, “Show me Ask Me Another on NPR One.”
http://www.multichannel.com/news/content/comcast-stream-npr-x1-boxes/418522
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